The entire Internet is powered by links. Linking is the simple concept that makes the entire system work. Additionally, Google has largely based it's core algorithms on linking as well. Specifically, the more links you have to your site, the higher up in the search engine output you will be. While this is a generalization, it's basically true.
Now there are more subtle rules that Google applies.....
... read the rest of this article at the source: The importance of anchor text for in-bound links
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